Full Wrap vs. Partial Wrap: Costs and When to Use Each

A full wrap covers the entire vehicle body in vinyl, replacing the factory paint color with a complete branded design. It typically costs $2,000–$5,000 for a car and $3,500–$7,500+ for a larger truck or van, and it gives a business the most visibility per vehicle — the whole exterior becomes a moving advertisement. Full wraps also protect the original paint underneath from minor scratches and UV fading for as long as the wrap stays on.

A partial wrap covers select panels — the hood, doors, tailgate, or rear — starting around $500 for a single panel. It costs less and works well for businesses that want a lighter branded look, a smaller budget, or just a logo and contact information rather than full coverage. Vehicle lettering, which applies only text and logos without covering body panels, costs even less and installs faster than either wrap option.

Choose a full wrap for a primary marketing vehicle that needs maximum visibility — a food truck, a lead sales vehicle, or a fleet’s flagship van. Choose a partial wrap or lettering for secondary fleet vehicles, tighter budgets, or businesses that mainly need a name and phone number on the road rather than a complete branded design.

North Prime Graphics installs full wraps, partial wraps, and vehicle lettering locally in Revere, MA, for businesses and fleets across the greater Boston area.